Mobile Banking
Fintech UX
Design Systems
B2B SaaS
AI Interfaces
Enterprise Dashboards
MENA Market
WhatsApp Banking
01
Contact Centre · Outbound Voice · B2B SaaS
Redesigning how contact-centre supervisors create, launch and monitor outbound voice campaigns across five dialing modes — from a morning of admin forms and CSV tickets to a guided, 7-minute flow.
Conversational AI · Mobile · B2B
A unified agent workspace bringing WhatsApp Business and voice conversations together — eliminating the context-switching that was adding 60% to response times.
Mobile Banking · Fintech · UAE
Reimagining mobile banking for UAE’s 88% expat population — transparent international transfers, AI-powered spending insights, and an enterprise operations dashboard.
Enterprise SaaS · AI · B2B
An enterprise AI intelligence dashboard with real-time call transcription, NLP sentiment analysis, automated scoring, and conversation analytics across 100K+ daily interactions.
Design Systems · B2B Finance
How I unified design across three product teams, reduced developer rework, and built a component library that became the foundation of our entire platform.
Web App · Pet Insurance · Oslo
A customer-facing web portal for policy management, multi-pet tracking, real-time claims, and vet access — shipped to oslopetinsurance.pet.
About me
Lead Product
Designer
13 years designing financial and enterprise software. NN/g certified. CUA. Based in Dubai, specialised in MENA market fintech.
Figma
UX Research
Design Systems
Fintech
B2B SaaS
AI UX
Available now
Open to Lead &
Senior Designer roles
UAE-based · Fintech, banking, enterprise B2B.
Get in touch
Credentials
NN/g — UX Certification
Nielsen Norman Group · UX research, interaction design & best practices
HFI — Certified Usability Analyst (CUA)
Human Factors International · Usability engineering & human-centered design
B.Com, Distinction
Savitribai Phule Pune University · Business, finance & org. management
ICWA (Inter)
Institute of Cost Accountants of India · Financial analysis & strategic insights
150+
Components built
Financial-grade design system
50% dev efficiency gain
How I work
Design thinking, applied
end to end
01
Empathise
Stakeholder interviews, user research, shadowing and JTBD mapping — time with the people doing the job, so the brief describes the real problem and not the assumed one.
02
Define
Personas, journey maps, problem statements and How Might We questions, plus success metrics, design principles and information architecture — strategy before pixels.
03
Ideate
Sketching and co-design workshops with product and engineering: several directions, low-fidelity flows and wireframes, chosen together against the principles we agreed.
04
Prototype
Lo-fi to hi-fi and clickable prototypes — accessibility-first, edge-case aware and component-driven, built for developer handoff from day one.
About
Lead Product Designer
specialising in Financial UX
13 years designing for fintech, digital banking, and enterprise B2B platforms — from call center software serving 100,000+ daily users to consumer apps built for the MENA market.
I bridge the gap between business complexity and user clarity, with a track record in improving conversion, adoption, and developer efficiency across B2C and B2B financial products.
2013 – Now
Lead Product Designer
ZIWO — B2B SaaS, UAE
Certified
NN/g UX Certification
Nielsen Norman Group
Certified
Certified Usability Analyst
Human Factors International
Expertise
Digital Banking · Fintech · AI UX
Design Systems · Arabic-aware · MENA
Recommendations
Trusted by industry leaders and colleagues in enterprise SaaS and data science.
TM
Tamer Marshoud
Customer Success & CX Leader · SaaS & Enterprise Portfolio Leadership
“Looking to connect my network with a great talent!”
“I’m happy to recommend my ex-colleague Priyamvada Khanolkar, a highly skilled Senior Product Designer with strong experience in user research, UI/UX design, and end-to-end product delivery.”
DR
Dana Ra’ef
Senior Data Scientist · Product Analyst · Data Analyst · GenAI
“All the best, Priya! You’re incredibly talented and would be a great addition to any team ❤️👍”